In British Columbia, many rural communities face twin demographic trends of youth out-migration and an aging baby boomer population. These trends trigger concerns, including the prospect that some local businesses will close because of fewer young people to take them over. A vibrant young population is an important part of a healthy community, both in terms of succession planning for local businesses and in ensuring an active, engaged, and well-rounded citizenry. Having young people involved and advocating for their generation in rural communities creates a space for youth to be recognized and appreciated in their home communities, and provides them with a place they may look to stay in or return to as they themselves age. Project Comeback has helped rural communities in British Columbia understand how they can better meet the needs of their younger citizens. This work has involved baseline surveys, review of best practices, community engagement, and establishing local projects to attract, engage, and retain youth.