Participants were asked to describe their region. The majority of responses were positive. According to respondents, Kimberley has friendly / committed residents, is scenic, transitioning, has a laid back lifestyle, is a close knit community, and has a number of outdoor recreation opportunities. When participants were asked to identify key strengths, the top responses were outdoor recreation opportunities, scenic location and sense of community. In addition, residents, quality of life, volunteers, safety and low taxes were mentioned as strengths. When participants were asked why they lived in Kimberley, quality of life, recreation opportunities and affordability were the reasons mentioned most. When participants were asked to provide directions for improvement for their community, small business attraction & support was most often mentioned. Improved collaboration, employment opportunities, youth oriented programs / facilities and sustainable growth were also mentioned by a number of participants.