In general terms, the policy is intended to: Increase the livability and attractiveness of the urban environment; Increase awareness, understanding and enjoyment of art as part of everyday life in Nelson; Increase the visibility of and pride in local artists and art production; Promote excellence in the visual arts; Increase the engagement of residents and visitors with Nelson's public spaces; Promote aesthetic enhancement of Nelson's public spaces and capital projects; Enhance cultural tourism assets;  Increase economic development and business opportunities for artists and artisans, and the community at large.